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Roca London Gallery

Zaha Hadid Architects were commissioned to create this unique concept which takes its inspiration from the power of water as a transforming element and which will bring the Roca London Gallery to life. Zaha Hadid and her team have created a design that is not just purely visual, it also uses the art of precision and control to help the visitor understand the relationship between the architecture of the space and the design of Roca bathroom products.

Images courtesy Zaha Hadid Architects

The Roca London Gallery consists of a single floor measuring 1,100m2, where, as the Zaha Hadid studio intended, it appears that water has sculptured and defined each and every detail of the space.

Images courtesy Zaha Hadid Architects

Roca's commitment to design and innovation is clearly visible in the exterior of the building with its distinctive and unique façade which gives the Roca London Gallery its identity. Three almost organic portals which appear to have been shaped by water erosion open up this space to the city.

Images courtesy Zaha Hadid Architects

The movement of water is the overriding theme in the Roca London Gallery - flowing and merging exterior and interior spaces. The interior is sculptured white concrete and its state of the art lighting connects each of the different areas whilst serving as a central axis around which the Roca London Gallery revolves.

Images courtesy Zaha Hadid Architects

The interior is fabulous, functional and flexible, featuring cutting-edge, modern, audiovisual, sound and lighting equipment. This technology provides interaction with the brand and the opportunity to discover the company's history, its landmark achievements and the values on which all of Roca's work is based: the commitment to sustainability and particularly to innovation, design, wellness and saving water.

Images courtesy Zaha Hadid Architects

The Roca London Gallery is intended to be much more than just a display space. Available to an extensive audience that will include everyone from design-savvy architects to design-hungry students, it will become a London hub hosting a wide range of activities such as exhibitions produced in-house or externally, meetings, presentations, seminars and debates, the criteria being a celebration of design in keeping with the Roca brand and company values.

Images courtesy Zaha Hadid Architects

+ About the Roca Galleries

The Roca Galleries represent an investment in the brand on a global scale, with the aim of creating unique spaces facilitating social and cultural encounters in the cities that play host to them. The Roca London Gallery joins the elite Roca Barcelona, Madrid and Lisbon Galleries.

For a multinational company of Roca's stature, the creation and inauguration of these spectacular venues is a source of great pride. At the same time it allows the brand to convey its significance and values to a wider society, as well as providing the opportunity to communicate and highlight its ever-growing list of industrial and cultural achievements.

Images courtesy Zaha Hadid Architects

+ About Roca

Roca is dedicated to the design, production, sales and marketing of bathroom products as well as ceramic wall and floor tiles for the architecture, building and interior design sectors. The company employs over 20,200 people, has 72 production plants and is active in more than 135 countries spread across 5 continents.

As world leader in the definition of the bathroom space, Roca works closely with prestigious designers, architects and interior designers such as Moneo, Chipperfield, Herzog & de Meuron, Benedito, Giugiaro and Schmidt & Lackner, to name just a few. Through constant research and development, Roca promotes initiatives which help protect the environment. This commitment is reflected in the continuous development of new products designed to reduce water consumption.

+ About Zaha Hadid Architects

Zaha Hadid was awarded the Pritzker Architecture Prize in 2004 and is internationally known for both her theoretical and academic work. Each of her dynamic and innovative projects builds on over thirty years of revolutionary experimentation and research in the inter-related fields of urbanism, architecture and design. Her work transforms our vision of the future with new spatial concepts and bold, visionary forms.

Zaha Hadid Architects (ZHA) is a global leader in pioneering research and design investigation. Collaborations with corporations that lead their industries have increased the practice's diversity and knowledge, while the implementation of advanced design and manufacturing technologies have aided the realization of Hadid's innovative architectural concepts. Working at all scales and in all sectors, ZHA creates transformative spaces in synchronicity with their surroundings.
Hadid's outstanding contribution to the architectural profession continues to be acknowledged by the world's most respected institutions. In 2009, she received the "Praemium Imperiale? from the Japan Art Association, and in 2010 Time magazine included Hadid in their list of the "100 Most Influential People in the World". For the past two years, the RIBA have awarded Hadid their highest accolade, the Stirling Prize.

Posted by David K. in plusMOOD